Signature Video

 

Why Should Video Be Part of Your Marketing Strategy?

Smart Solution Marketing Group realizes that creating a “Get Acquainted” signature video is an important tool in your marketing strategy. Here’s why:

Online Video is Used and Trusted by Consumers

        • Website visitors who view a product or service video are 85% more likely to buy than those who do not.
        • 52% of consumers indicate that watching a video increases their confidence in making online purchase decisions.
        • Over 3 out of 5 consumers spend at least 2 minutes viewing a video that educates them about the company and the product they are considering.
        • 93% of communication is non-verbal. People trust you more when they can see and hear you on video. Let me create a signature video for you!

 
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Video Brings Online and Offline Together

 
 

  • Smartphone users are increasingly using product videos as part of their multi-channel shopping experience.
  • Nearly 40% of consumers report that videos increase their likelihood of making a purchase by way of a mobile device.
  • 50% of local searches are already done on mobile devices.
  • 90% of smartphone searches result in an action such as a purchase or a physical visit to a business.
  • 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video.

Video is The Most Viral Form of Media

 

  • YouTube, is the 2nd largest search engine after Google.
  • Video is one of the most commonly shared forms of media.
  • 92% of mobile video viewers say that they share video content by email, on social networking sites or by passing their phone to a friend.

People Remember What They See & Hear

After 2 weeks, people remember a mere 10% of what they have read, 20% of what they have heard, 30% of what they have seen, but 50% of what they have seen and heard–for example, in an online video.

For each of the above reasons and a host of others, video should definitely be a major focus of your online marketing.